EN PARLANT DU PARLI-MODE

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Thursday, September 30, 2010

Joseph Aboud for the American Army???

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JOE Joseph Abboud®,  a collection of sportswear, tailored clothing, dress furnishings, footwear and accessories for men, in conjunction with partners JC Penney and the Iraq and Afghanistan Veterans of America (IAVA) launches the national campaign, "Welcome Home JOE," which will give away one million dollars in certificates to military men and women to purchase professional attire as they transition to the civilian workforce. This initiative seeks to honor and help support America's next generation of veterans as they pursue career opportunities after their military service.

From October 1st through the 8th veterans can register to claim a $200 JOE Joseph Abboud® gift certificate, redeemable beginning October 8th. With veterans returning home to one of the nation's most difficult economic climates, thousands of returning service men and women are struggling to find work. This unique partnership demonstrates the importance of working together to provide vets with the benefits and resources they need to ensure a successful future.

Starting at $22.00 JOE Joseph Abboud's® affordable workwear parlays the stylish integrity and expert tailoring that the Joseph Abboud luxury brand is widely recognized for.


Iraq and Afghanistan Veterans of America (IAVA), the nation’s first and largest non-profit, nonpartisan organization for veterans of the wars in Iraq and Afghanistan has partnered with JCPenney and JA Apparel Corp., makers of JOE Joseph Abboud®, to launch “Welcome Home Joe,” a national campaign that provides Iraq and Afghanistan veterans with $1 million in certificates to purchase professional attire as they transition to the civilian workforce. With over two million servicemen and women who deployed as part of Operation Enduring Freedom and Operation Iraqi Freedom, Welcome Home Joe seeks to honor and help support America’s next generation of veterans as they pursue career opportunities after their military service in one of the toughest economies in decades and thousands are struggling to find employment. This partnership demonstrates the importance of working together to provide these vets with the benefits and resources they need to ensure a successful future.

Anthony Sapienza, chief executive officer of JA ApparelCorp, said “By helping veterans during their re-entry into the civilian workforce, we are able to thank them for their service to our country.”

View footage from a shoot of and read more about some of the military servicemembers who served overseas by visiting www.jcp.com/WelcomeHomeJoe.

Check out www.IAVA.org or www.jcp.com/WelcomeHomeJoe for more information.


Should Canada consider such an initiative??? A question to ask to some of our parliamentarians :-)




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